DemandGen Radio

#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]

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As marketers, if we want to get the respect we deserve, we must consistently demonstrate how we actively contribute to revenue and profits.


In this episode, David reads excerpts from chapter 7 of his book, Manufacturing Demand. David shares why It’s critical to pay attention to the right metrics that show the value of your marketing team.

Listen as David discusses:

  • How to determine what metrics to measure.
  • The importance of measuring what you can base decisions on.
  • The four C’s of marketing analytics vs. “The Booth Looked Great”.
  • What categories of marketing analytics you should be monitoring.

    • Check out the resources mentioned:

    • Manufacturing Demand by David Lewis
  • The D3 Methodology E-book
  • David Lewis' LinkedIn
  • DemandGen TV

    • To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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