Being old is not an age thing. It's a mindset thing.

You know what I'm talking about. You know people who, despite their age, seem just as youthful as ever. It's as if they missed the memo on how you're supposed to act once you reach a certain age.

I think you can be 50 and be young. I think you can be 70 and be young. I think you can be 105 and be young. Old is when you lose your plasticity and willingness to adapt or change.

There is only one thing that is constant: change. It's all you can count on. You can be sure that change will continue to happen and you can be sure that change will continue to be uncomfortable.

New technologies come that seem strange. Suddenly everyone is talking about a new device or new app. What's with all the emojis everywhere? Why are the photos disappearing? How are these people spending hours by themselves with virtual reality gear on their head?

Our initial reaction will be to reject these things. These things are foreign. They're unfamiliar. We resist because it's different or we don't understand the appeal.

But if you want to win in business, you have to learn to adapt. You have to learn to go where the attention is. The traditional media industry quickly learned this with the onset of the internet (some not quick enough to survive).

The only way to avoid getting left behind is to embrace change and discomfort. That's what we talk about today.