In the risk-averse industry of finance, digital content marketing can feel like traversing a minefield. As social media platforms continuously adjust their algorithms, many financial brands and fintechs struggle to keep up while using outdated traditional marketing tactics.

Anna Wolf">Anna Wolf, Owner and CEO of SuperScript Financial Marketing Agency">SuperScript Financial Marketing Agency, tells us why financial services need to stop touting digital content like a broadcast and treat it like a conversation.

Join us as we discuss:

- Why financial services are always a step behind in digital marketing (8:13)

- Reexamining your long-term digital marketing play (15:47)  

- The future of AI writing tools and their place in content marketing (24:18)

Check out these resources we mentioned during the podcast:

- SuperScript Financial Marketing Agency">SuperScript Financial Marketing Agency

- Anna Wolf">Anna Wolf

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts">Apple Podcasts, on Spotify">Spotify, or here">here.

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