DemandGen Radio

#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]

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How can marketers ensure they get credit for all their hard work?


In this episode, David continues reading excerpts from chapter 7 of his book, Manufacturing Demand. David shares what it takes to become a revenue marketer, and how marketing analytics can get you there.

Listen as David discusses:

  • Tracking content and asset performance.
  • The hardest part of tracking marketing analytics.
  • How to ensure your data carries through to your opportunity in salesforce.
  • The three variables you should track on your form submissions.

    • Check out the resources mentioned:

    • Manufacturing Demand by David Lewis
  • The D3 Methodology E-book
  • David Lewis' LinkedIn
  • DemandGen TV

    • To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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