The 50% Rule is out TODAY! If you're all about actionable advice, a dash of salty language, and motivational stories that pack a punch, this book was made for you. 

Want to hear a little more about the book? Well this episode has you covered there too. 

Some of the things you'll hear are:

1.) Why bowling for Alzheimer’s is a thing—because fun can do good.

2.) The 50 percent rule—why aiming for 100 percent all the time is just unrealistic (and not necessary).

3.) What to expect from the book—spoiler: it’s something you’ll want on your shelf.

4.) The idea of a book mascot—is it ridiculous? Yes. Is it happening? It definitely needs to.   

If you’d like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie  

To connect with Erin and/or Nicole, email: [email protected] 

If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!

•  Follow b Cause on Twitter (really it's mostly Nicole)  

•  Follow Erin on LinkedIn or Instagram 

•  Join the b Cause Podcast Facebook Group 

•    Take our simple, fun and insightful"What’s your workplace superhero name?”quiz

•   Unleash your Authentic Superpower with Erin’s book,"You Do You (ish)" 

• Check out our blog for more no-BS career advice 

• Work with Us

• Or just buy some fun, authentic, kick-ars merch here

DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences.

Tweetable Comments

• “It's not my doing, it's my DNA!”

• “It's more than just permission to not be perfect. It's more than just a self-help tool. It's the thing that can help you stand out and build a product that is super successful without working harder. It's the way to get noticed. It's a way to do work and life differently.”

• “I call it an authenticity hack. It's an innovation hack. It's a permission to release your perfectionism.”

• “It is a permission to be more authentic, but it's also a motivator. It's also a thing that helps you stand out from the crowd.”