This week, Shawn Wilkie and Dr. Ivan Zak are joined by Candise Goodwin, founder of Outlier Advisors, to discuss her approach to helping companies navigate market complexities and achieve sustainable growth through strategic planning and innovation. She shares insights from her extensive experience in the industry, highlighting the importance of understanding market nuances and tailoring strategies for both startups and large corporations.

Learn more about Outlier Advisors.

Candise recommends "Smart Brevity: The Power of Saying More with Less" by Jim VandeHei, Mike Allen, and Roy Schwartz.