DemandGen Radio

#262 Hit Your Marketing Revenue Goals in 2023: What to Start, Stop and Continue

Listen Later

The last six months of 2022 have been a big change for marketers.


In this episode, David interviews Director of Advisory at BDO Digital, Demand Generation Group, Ryan Johnson. Ryan has spent his career helping marketing teams build effective, revenue-driving demand generation strategies.

Listen as David and Ryan discuss:

  • Why your install base should be prioritized.
  • The strategy to put behind your content development .
  • The benefits of saying goodbye to ‘casting a wide net’.
  • Why marketing attribution isn’t going anywhere.

    • Check out the resources mentioned:

    • Manufacturing Demand by David Lewis
  • The D3 Methodology E-book
  • David Lewis' LinkedIn
  • DemandGen TV

    • To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

    ...more
    View all episodesView all episodes
    Download on the App Store
    DemandGen RadioBy BDO Digital, LLC
    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    41 ratings

    More shows like DemandGen Radio

    View all
    Strategic Investor Radio by Charley Wright

    Strategic Investor Radio

    9 Listeners

    Talent Talk by Chris Dyer

    Talent Talk

    9 Listeners

    Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show by Ric Franzi | Critical Mass Business Talk Show

    Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

    24 Listeners