Maybe you’re thinking about creating an online course.

A lot of people want to start creating their own online courses and it makes sense: you record your curriculum, lessons, or videos once and then it’s an asset for you. It continues to serve you, teach other people, and bring in revenue automated on a consistent basis. Who wouldn’t want this?

However, I actually recommend that you host an in-person workshop before you create an online course.

That seems really strange because a workshop requires you to be there in person. You have to teach people, you have to be present at the workshop, and you only make money at that one event.

Once a workshop is over, you don’t make any more money. If you want to make more money, you have to do another event.

Why in the world would I recommend doing a workshop first instead of creating an online course from the start?

In a word: validation.