Jake Deane is the Co-Founder of True Lacrosse, one of the fastest-growing youth lacrosse organizations in the country. With nearly 20 years of experience in the game, Jake has dedicated his career to developing players, building programs, and creating pathways for athletes to succeed both on and off the field.

Since its founding in 2008, True Lacrosse has expanded from grassroots clinics in Illinois to a national footprint with programs across the United States. The organization is focused on elite coaching, player development, and teaching life lessons that extend far beyond the field. With a “player-focused, family-minded” philosophy, True Lacrosse has helped thousands of athletes achieve their goal of playing at the collegiate level while instilling the values of hard work, resilience, and teamwork.

Jake shares the story of how True Lacrosse grew from a local idea into a national brand, the current challenges facing youth sports, and where he sees the future of lacrosse headed.

02:29 Growth and Evolution of True Lacrosse
07:25 Taking Risks and Scaling the Business
11:54 The Future of Youth Sports and Expansion Plans
17:22 Current State of Youth Sports and Market Trends
20:23 The Role of Private Equity in Youth Sports
21:58 Professionalization of Youth Sports
22:59 Conclusion and Future Opportunities