From evolving consumer expectations to changing business models to updates to the car itself, there is no doubt that software is radically transforming the automotive industry—and companies must adapt now or risk being left behind.

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The rise of smartphones has permanently altered consumer expectations, and software-defined vehicles (SDVs) are expected to provide experiences akin to those found on mobile devices. Preferences for infotainment and safety features through advanced driver-assistance systems (ADAS) are also increasingly central to purchase decisions.

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In an effort to meet these demands and accelerate the development of SDVs, SDVerse was developed as a B2B sales marketplace for buyers and sellers of automotive software. The matchmaking platform is available to all OEMs, suppliers, and other companies with relevant software offerings and tools.

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To learn more, we sat down with Prashant Gulati, Chief Executive Officer, to discuss the role of SDVerse in the automotive industry’s shift from hardware-centric to software-first and why differentiating through software will become essential as OEMs seek to remain competitive in an evolving industry.

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