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Most dentists think Local Service Ads are a shortcut to cheap new patients but the leads often fall apart fast. In this episode, Gary Bird breaks down why LSAs can go from 20 leads to 2, how Google double dips, and why cost per lead is misleading. You’ll learn how to audit lead quality, understand pay per lead vs pay per click, and spot when your dental marketing is wasting money. Backed by data from 1,195 practices at SMC, this is what most dentists miss about new patient growth.
Subscribe for more real-world strategies that help dentists grow faster.
Connect with our Host, Gary Bird, Here ⤵️
SMC: https://bit.ly/4tkHRxV
Personal: https://bit.ly/4cjS1sY
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4s6Lzdm
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Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape.
Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.
🚀 Want to see how SMC can help you grow?
📱 Book a call here:➡️ https://bit.ly/4tkHRxV
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events
By Gary Bird5
33 ratings
Send us Fan Mail
🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC
🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2
➖➖➖➖
Most dentists think Local Service Ads are a shortcut to cheap new patients but the leads often fall apart fast. In this episode, Gary Bird breaks down why LSAs can go from 20 leads to 2, how Google double dips, and why cost per lead is misleading. You’ll learn how to audit lead quality, understand pay per lead vs pay per click, and spot when your dental marketing is wasting money. Backed by data from 1,195 practices at SMC, this is what most dentists miss about new patient growth.
Subscribe for more real-world strategies that help dentists grow faster.
Connect with our Host, Gary Bird, Here ⤵️
SMC: https://bit.ly/4tkHRxV
Personal: https://bit.ly/4cjS1sY
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4s6Lzdm
➖➖➖➖
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape.
Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.
🚀 Want to see how SMC can help you grow?
📱 Book a call here:➡️ https://bit.ly/4tkHRxV
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events