A Shoe-in Show favorite is back, Leslie Gallin formerly President of Footwear at Informa Markets and now serving as a consultant at FFB Collaboration. FFB is a cultural marketing and strategy agency that helps brands connect with culture and has a unique creation-to-shelf model to ensure companies have success. On this episode Leslie shares some of the backstory of FFB, why it's important to collaborate with multiple generations, and the current evolution of marketing.