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$266k Per Second: The Super Bowl Ad Math
The game is over, the confetti has settled, and the CFOs are finally waking up from their cold sweats. For Super Bowl LX, the price of a 30-second spot hit a record-breaking $8 million to $10 million. That breaks down to roughly $266k per second. Yeah.
We break down the "all-in" cost of a Super Bowl spot—which often tops $20 million once you add in A-list celebrity fees and $5 million production budgets.
We discuss how brand maximize that crazy expensive price tag and which brands extract the most value.
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By StirredUp
4.6
88 ratings
The game is over, the confetti has settled, and the CFOs are finally waking up from their cold sweats. For Super Bowl LX, the price of a 30-second spot hit a record-breaking $8 million to $10 million. That breaks down to roughly $266k per second. Yeah.
We break down the "all-in" cost of a Super Bowl spot—which often tops $20 million once you add in A-list celebrity fees and $5 million production budgets.
We discuss how brand maximize that crazy expensive price tag and which brands extract the most value.
Support the Show by Shopping with our Sponsors:
Meet the World’s First Hair Deodorizer.
We’ve all been there—your hair looks great, but it smells like the airport, the kitchen, or the campfire. Dry shampoo can hide the oil, but it can’t erase the scent.
Introducing FreshSet, the first-ever hair deodorizer engineered to neutralize odors at the molecular level. Whether you need to:
Erase the "Travel": Step off a 6-hour flight and into a boardroom feeling (and smelling) like you just stepped out of the shower.
Kill the "Kitchen": Love the garlic shrimp, but don't want to wear it to the dinner party? One spray clears the air.
Reset the "Great Outdoors": Shake off the scent of the Michigan woods before your night out on the town.
Don’t just mask it. Neutralize it. StirredUp listeners can try it before anyone else. The first 50 listeners who use STIRREDUPPOD at checkout get free shipping and a free gift.
Visit www.freshsethair.com use code STIRREDUPPOD at checkout.
Other Sponsors
Get 10% Off Google Workspace + Gemini AI
Work smarter, not harder. With Google Workspace you’ll have Gmail, Drive, Docs, Calendar—and now premium AI features with Gemini included.
– Use our link to get 10% off your first year: https://referworkspace.app.goo.gl/oL83
The best hoodies and loungewear, hands down. Once you try Comfrt.com, you’ll literally never want to wear anything else.
– Grab 15% off your order with our link: http://comfrt.com/stirreduppod
Ready to step into the leader you’re meant to be? Whether you’re moving into a bigger role, shifting from execution to strategy, or just feeling stuck, coaching can change everything.
– Work with certified coach Lisa Tarkington, trusted by thousands of leaders. Book your free consultation today at lisatarkington.com/coaching
and mention this podcast for a special discount