The game is over, the confetti has settled, and the CFOs are finally waking up from their cold sweats. For Super Bowl LX, the price of a 30-second spot hit a record-breaking $8 million to $10 million. That breaks down to roughly $266k per second. Yeah. 

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It's fair that America's health culture is more complex that what one single gym can represent, but the gym that represents America, the number one gym in the country, is Planet Fitness. 

With nearly 3,000 locations and over 20 million members, Planet Fitness isn't just a gym it’s the primary source of how many Americans experience exercise. 

But is their "Judgment Free" philosophy truly about inclusion, or is it a calculated marketing strategy designed to keep the masses paying for a service they rarely use?

In this episode, we peel back the purple curtain to explore:

Planet Fitness publicly claims their members visit 6 to 7 times a month and at a bill of about $10/ month, even if unused, it's not going to break the bank. 

Their competitor is not the glitzy gym down the street or even the couch, it's the person unwilling to just walk in the door. That's why Planet Fitness claims they serve controversial choices like pizza and bagels - to be approachable to those who find comfort in that invitation. 

Planet Fitness' use of these "low-stakes fitness" to eliminate "gymtimidation" works. It has built them a $6 billion empire.

Is Planet Fitness the hero that made fitness accessible to the 80% of Americans who hate the gym? Or is it a brilliant subscription trap that thrives on our best intentions and our most frequent absences?

We’ve all been there—your hair looks great, but it smells like the airport, the kitchen, or the campfire. Dry shampoo can hide the oil, but it can’t erase the scent.

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StirredUp listeners can try it before anyone else. The first 50 listeners who use STIRREDUPPOD at checkout get free shipping and a free gift. 

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Turn on any news station or scroll through social media, and you’ll hear the same warning: Foreign adversaries, specifically China, are quietly buying up the heart of America—our farmland.

The story goes that they are snatching up the soil to control our food supply and compromise our national security. But is that actually what’s happening? In this episode, we follow the paper trail to find a different reality. While the headlines scream about China, the data shows they own less than 1% of foreign-held land. The real "landlords" of the American countryside? Our closest allies. We dive into why countries like Canada and the Netherlands are pouring billions into American timber and renewable energy.

But watch out. While we were looking at the cornfields, we missed what was happening on our own streets. Last year, a staggering 1/3 of all single-family homes sold didn't go to families—they went to investors. Institutional Investors from Wall Street are playing a different game than your local "mom-and-pop" landlord and they are cornering the "starter home" market, effectively deleting the first rung of the property ladder for an entire generation.

The Big Question: Are we witnessing the birth of a Lease-Only Society? As homeownership rates for young families stall, we ask the hard questions: Is the American Dream being "pivoted" into a subscription service? Does this new model provide "professional management," or is it a massive wealth extraction from local communities to global shareholders?

Join us as we pull back the curtain on the new owners of America. It’s not a conspiracy, it’s just business. But that doesn’t mean it’s good for you.

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Don’t just mask it. Neutralize it. StirredUp listeners can try it before anyone else. The first 50 listeners who use STIRREDUPPOD at checkout get free shipping and a free gift. 

Visit www.freshsethair.com use code STIRREDUPPOD at checkout. 

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–  Use our link to get 10% off your first year: https://referworkspace.app.goo.gl/oL83 

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 Ready to step into the leader you’re meant to be? Whether you’re moving into a bigger role, shifting from execution to strategy, or just feeling stuck, coaching can change everything.

– Work with certified coach Lisa Tarkington, trusted by thousands of leaders. Book your free consultation today at lisatarkington.com/coaching

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We had a few too many laughs to have a proper send off so we dropped into the studio for some last-of-the-season laughs and to spill some tea from the thanksgiving parties we both hosted. See you Feb 6 for SEASON 3 and stay tuned for some LIVE drop in visits until then.

We're taking a break in December and will be back early next year. 

It’s the Season 2 sendoff and Jess & Heath are fully unhinged (in the best way). From Trump and Epstein to kids, families, and the little things that keep us sane—this episode is part gossip, part therapy, and part “clink if you’re tired.” Kick back, pour something strong, and join the chaos.

The global scam economy is now a trillion-dollar industry—spanning call-center crime rings, AI-powered fraud, romance scams, crypto schemes, money-mule networks, and full-blown international operations that law enforcement can’t keep up with.

In this episode of Stirred Up, Jessica & Heather break down how scams became one of the world’s most profitable industries, why it’s nearly impossible to regulate.

🔥 The best hoodies and loungewear, hands down. Once you try Comfrt.com, you’ll literally never want to wear anything else.

🌟 Ready to step into the leader you’re meant to be? Whether you’re moving into a bigger role, shifting from execution to strategy, or just feeling stuck, coaching can change everything.

In this episode, we dive into the booming spiritual medium industry. We break down the reading to the revenue. We delve into celebrity stars like Theresa Caputo right before we go to see her show live. Grab a drink as we explore the psychology, the business, and the billion-dollar question behind talking to the dead.

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🔥 The best hoodies and loungewear, hands down. Once you try Comfrt.com, you’ll literally never want to wear anything else.

✨ Grab 15% off your order with our link: http://comfrt.com/stirreduppod

🌟 Ready to step into the leader you’re meant to be? Whether you’re moving into a bigger role, shifting from execution to strategy, or just feeling stuck, coaching can change everything.

💼 Work with certified coach Lisa Tarkington, trusted by thousands of leaders. Book your free consultation today at lisatarkington.com/coaching and mention this podcast for a special discount

GLP-1 drugs were designed to help facility the production of insulin for those with Type II diabetes. When drug makers, prescribers, and patients themselves realized it also contributed to weight loss, there was no keeping a lid on this secret forever.

Now, those who take the shot off-label are swearing they fix everything: perimenopause misery, joint pain, inflammation, food noise, metabolic chaos... It's basically a miracle shot in a pen.

But here’s the wild part: GLP-1 is something our bodies already make. So how is a hormone we naturally produce suddenly solving problems across the entire human body? Are we unlocking a metabolic cheat code… or are we misunderstanding what’s really going on under the hood?

In this episode, we dig into the science, the hype, the biology, and the billion-dollar glow-up of the molecule everyone’s calling a miracle. Ozempic. Tirzepatide. Zepbound. Wegovy. Let's talk all of them.

Support the Show by Shopping with our Sponsors: 

💼 Get 10% Off Google Workspace + Gemini AI

Work smarter, not harder. With Google Workspace you’ll have Gmail, Drive, Docs, Calendar—and now premium AI features with Gemini included.

👉 Use our link to get 10% off your first year: https://referworkspace.app.goo.gl/oL83 

🔥 The best hoodies and loungewear, hands down. Once you try Comfrt.com, you’ll literally never want to wear anything else.

✨ Grab 15% off your order with our link: http://comfrt.com/stirreduppod

🌟 Ready to step into the leader you’re meant to be? Whether you’re moving into a bigger role, shifting from execution to strategy, or just feeling stuck, coaching can change everything.

💼 Work with certified coach Lisa Tarkington, trusted by thousands of leaders. Book your free consultation today at lisatarkington.com/coaching

 and mention this podcast for a special discount

Everyone’s talking about AI... and this week we are talking about the war happening underneath it: the battle between America’s need to win the AI revolution and the massive strain it’s about to put on our power grid, our water systems, and our wallets.

Here’s the truth: We cannot afford for AI to fail. Not financially, not strategically, not globally. Our economy, our 401(k)s, national security and the stock market itself are now tied to a small group of companies betting everything on AI. If the AI bubble pops, it won’t just hit Silicon Valley, it hits every single American with a retirement account.

But here’s the part tech is burying: The AI boom is powered by unbelievable amounts of electricity and water, and the bill for that massive resource drain is being pushed onto consumers. Energy prices rise. Water usage spikes. Utilities expand grid infrastructure to serve data centers… then hand us the tab.

So we’re stuck in a paradox: We need AI to succeed — and we can’t afford the way it’s succeeding. This episode uncovers the hidden link between the AI arms race and the resource crisis beneath it.

We break down:

⚡ How much power AI actually consumes

💧 Why data centers need entire towns’ worth of water

📈 Why the stock market depends on AI’s success 💸 How the costs are landing on everyday consumers

🔥 And why tech is locked in a “winner-take-all” sprint with no real plan for sustainability If you’ve ever wondered whether the AI revolution is powering our future or draining it… this is the episode you need.