Effective media planning involves finding the most appropriate media platform to advertise a brand, a product, or a message so that it will reach the target audience and achieve your marketing campaign goals. Joining Paul Higgins on today’s show is Kerry Guard, the COO of MKG Marketing and the host of The MKG Podcast. Kerry talks about her career in media planning and how she’s helping clients get their brand seen across the internet. They also touch on digital marketing and the role of SEO in bringing in leads, and the perks of running a business with your spouse.

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