It's an instant gratification world.

We want everything NOW.

If we could, we would have wanted it yesterday.

Most business owners are the same way when it comes to spending money.

They label it as a cost, yet they want a return on it immediately.

Otherwise, it doesn't make sense.

They say "why would I spend more money on my customers when they are already doing business with me anyway?"

In today's episode, I break down how much each customer is actually worth...you might be shocked!