"Even so, Wrigley continued to rebel against orthodoxy, installing retired air force colonel Robert W. Whitlow as the team’s athletic director. Whitlow, who was supposed to oversee the entire organization and report to Wrigley directly, purchased exercise equipment, formulated workout and nutrition regimens, and proposed applying psychology to the team’s operations, but like Griffith before him, he was largely ignored and resigned after the 1964 season, prompting Wrigley to lament that “baseball people are slow to accept anyone with new ideas.” - Travis Lindbergh