The Better Business Show

#27 Can we create a better world through play and adventure?


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Andy Middleton gives a resounding 'yes' in response to the question posed in today's show – can play help to create a better world?
Through his organisation TYF – an adventure and activities-based business located on the Welsh coast – he believes getting people away from their desks in towns and cities and better connecting them to the natural world is the best way to encourage innovative, creative and sustainable thinking.
Andy shares with us his vision for connecting the rules of nature to the way we design our businesses – and why we need to put our values at the heart of what we do (and why play is so crucial to that process).
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