Marketing Scoop Episode 2.7 is a Content Marketing special where we’ll be looking at the latest digital marketing news as well as drilling down into a specific piece of content and discovering why it was a marketing success.

Special Guest:

Bas van den Beld is a Public Speaking and Marketing Coach, Speaker and Trainer. His goal is to help people develop their talents in public speaking and marketing. He does this by providing coaching, consulting and training on digital marketing related topics and public speaking.

Topics covered in today's episode:

What is the optimal content marketing ladder?

What is a content marketing ladder?

What are the most impactful elements of your content marketing ladder?

How do they all fit together?

How do you start a content marketing campaign?

What can content marketers learn from big media players?