In this week's episode of the Emajin Golf podcast: Beyond the 19th we speak with Dave Levett from the Murmur Group, who shares amazing insights on advertising, branding and marketing - Dave walks us through the establishment of a marketing set up designed to take businesses to great heights for growth and revenues.

Dave left school in year 12, like many of us, without a clear plan as he headed to uni. Demonstrating talent on stage at School, Dave initially enrolled in an Acting degree, however it was the marketing subjects that turned on the lights for Dave's creativity, strategic problem solving, customer passion and focus for his future.

Initially starting in a retail marketing agency to develop critical skills, Dave progressed to large branding opportunities including Bigpond and Telstra before heading to London to lead marketing for Sky UK. On return to Australia, Dave started taking on key projects for clients, turning that momentum in the creation of the Murmur Group, an award-winning econometric agency, fusing the art and science of marketing to deliver effective, innovative and well-known campaigns.

As we all navigate the complex world of advertising, both traditional and digital forms, Dave challenges us with two critical questions:

1. Have you got your marketing setup right? - are your business objectives, aligned to your marketing objectives and campaign objectives, what data are you tracking and is it the right data.
2. Do you measure your marketing effectiveness? - traditionally we measure marketing efficiency through ROI, but we need to measure the effectiveness - what did work in the campaign, what did not work, at which point in each of the marketing platforms had impact on the key goal eg sales

In this listen you get a front row seat into insights of a leading media strategist, expert media buyer and passionate marketing data guru who shares the power of the marketing mix modelling along with great insight on building your network hemisphere of luck.