Welcome back to the Emajin Golf Podcast: Beyond the 19th!

In this episode, Raj sits down with James Leslie-Watt, Managing Partner at Corson Fiske Group, for a deep and practical conversation about how business owners can effectively manage risk and future-proof their companies from day one.

From his unconventional start in hospitality to building a career spanning law, finance, and advisory, James shares a wealth of experience on what truly makes a business resilient, from getting the right structure in place, to safeguarding intellectual property and planning for a successful exit.

He explains why so many founders fall into the trap of poor structuring, missing shareholder agreements, and unprotected IP, and how these oversights can turn into major headaches later.

Drawing from real-world examples, James highlights how simple, proactive steps can protect your assets, minimise risk, and set your business up for long-term success.

The conversation also delves into the role of AI in advisory and insolvency, how technology is reshaping business operations, and why human insight and empathy still matter most in helping clients navigate financial challenges.

Whether you're just starting out or planning your next phase of growth, risk is ever-present. And this episode is full of insights on securing the longevity of your business.

Welcome back to the Emajin Golf Podcast: Beyond the 19th!

In this episode, Raj sits down with Emajin member and business advisor Josh Hallam from Falanga & Co. to uncover insights from his fascinating journey from sport to business and the powerful lessons he's carried into his work as a chartered accountant with hundreds of Australian companies.

Josh's path has been anything but linear. A passionate footballer in his youth, he quickly transitioned into sports coaching and delivered programs to over 120,000 participants each year.

From there, he pursued an MBA and expanded into corporate consulting across Australia and Asia, eventually finding his home in accounting and business advisory.

Today, at Falanga & Co., Josh helps more than 500 business owners "go beyond the numbers," moving past traditional compliance to focus on forecasting, scenario planning, and strategies that genuinely drive growth.

He brings a rare mix of lived experience, academic grounding, and entrepreneurial insight to guide leaders through the challenges of scaling, acquisitions, and financial decision-making.

In this conversation, Josh shares why understanding your numbers is only the starting point, how to avoid "rowing harder in the wrong direction," and the importance of surrounding yourself with the right advisors and networks.

He also opens up about the realities of being a business owner, from the sleepless nights of making payroll to the joy of building something that aligns with your values and vision.

Of course, we couldn't finish without talking golf. Josh reflects on picking up the game as a junior, returning to it after a long hiatus, and his aspirations to experience Australia's top courses through the Emajin community.

This episode is packed with practical wisdom for business owners, entrepreneurs, and anyone who wants to go beyond reporting and unlock growth potential from the numbers they track.

Welcome back to the Emajin Golf Podcast: Beyond the 19th!

In this episode, Raj sits down with long-time friend and Emajin Platinum Partner, Julian Fayad, the founder of LoanOptions.ai, to uncover his remarkable journey of bootstrapping a fintech business built on resilience, innovation, and family values.

Julian's story is far from ordinary. Originally passionate about technology, he studied web and app development before unexpectedly landing in finance. Over nearly a decade in the industry, he combined his love for tech with financial services—eventually launching LoanOptions.ai during the challenging Covid period. What began in a tiny shoebox office quickly grew into an award-winning business helping thousands of Australians access smarter, faster, and fairer finance solutions.

In this conversation, Julian shares how his company has navigated everything from Covid shutdowns and supply chain disruptions to rising interest rates—constantly adapting, diversifying, and staying ahead through cutting-edge AI technology. He explains how LoanOptions.ai empowers customers with transparency and speed, allowing people to apply for loans in under five minutes and instantly view tailored options from over 90 lenders.

Beyond business, Julian opens up about his Lebanese heritage, his close-knit family, and how the values instilled by his single mother continue to shape his leadership style and culture today. He also reflects on the discipline of hard work, why resilience matters more than talent, and the importance of embracing challenges as opportunities to grow.

This episode is a must-listen for entrepreneurs, business leaders, and anyone fascinated by the intersection of finance, technology, and family-driven success.

Welcome back to the Emajin Golf Podcast: Beyond the 19th!

In this episode, we're joined by Rebeca Bern, a digital marketing expert, for an insightful conversation about her career journey and her business, Somma Digital.

Rebeca, originally from Sao Paulo, Brazil, has an unexpected background—she wanted to be a vet and started riding horses at the age of five. This passion for horses taught her discipline and motivation.

After moving to Australia and studying marketing, she eventually founded Somma, a B2B digital marketing agency. The name "Somma" is an acronym for "social media marketing agency" and also means "to add" in Portuguese, reflecting her goal to add value to her clients.

At Somma, their philosophy is that if you try to speak to everyone, you speak to no one. This strategy-first approach and commitment to delivering creative, outcome-driven solutions is what sets Somma apart from other agencies.

She explains that Somma specializes in branding, web design, social media, and SEO. Rebeca and the team at Somma act as an extension of their clients' businesses, providing an entire marketing department. They focus on understanding a client's specific audience and business challenges, rather than taking a "throw everything and see what sticks" approach.

This episode is a must-listen for anyone interested in B2B marketing, entrepreneurship, or simply how a childhood passion can shape an adult career.

Welcome back to the Emajin Golf Podcast: Beyond the 19th!

In this episode, we're thrilled to welcome Bernard Kassab, Head of Marketing and Strategy at Emajin, to join Raj in an eye-opening conversation about branding, clarity, and the often-misunderstood path to business success.

Bernard started as a graphic designer but quickly realised that design alone wasn't solving his clients' deeper challenges. It was this realisation that led him to co-found Ucidity, a firm focused not just on creative output, but on building clarity across messaging, branding, and marketing strategy. His mission? To help businesses remove the fog from their brand identity and align their messaging to what their customers care about.

According to Bernard, many businesses fall into the trap of selling what they do, instead of highlighting the value they bring. Throughout the conversation, he unpacks how clarity in branding and communication directly influences how well a customer connects with your business. It's not about shouting louder—it's about being clearer.

Rather than diving into marketing tactics straight away, Bernard advocates for a "strategy-first" approach. This means understanding your audience, defining your unique offer, and creating a coherent message before putting anything out into the world. Only then, he argues, can businesses truly get return on their marketing efforts.

If you're struggling to align your branding with your business goals—or you've ever felt that your marketing just isn't quite landing—this episode is packed with insights that could change the way you think about communication and growth.

Welcome back to the Emajin Golf Podcast: Beyond the 19th! We're incredibly excited to have Irwin Hau, the Director at Chromatix, join Raj to dissect exactly how the right approach to marketing and advertising can dramatically increase your leads and significantly boost your sales!

Before he became immersed in the advertising world, he spent years as a dedicated "coding-nerd," having studied computer science. This technical background is what initially led him to a Melbourne advertising agency, eventually inspiring him to open his own successful firm, Chromatix.

From Data to Demand: Patching Market Holes

Irwin's approach to marketing is heavily data-driven. He constantly analyses vast amounts of information to understand and then strategically influence the customer's perspective through advertising and marketing efforts. Interestingly, he started Chromatix by addressing a problem he personally encountered in the market. This firsthand experience allowed him to directly tackle the principles of supply and demand, effectively "patching up a hole" in the market that he knew needed filling.

But how do you close that gap? Spending money on marketing doesn't automatically guarantee leads. Irwin shares his insights on what truly makes the customer call you.

The Power of Quality and Quantity: Converting Traffic into Sales

Irwin emphasises that not all clients are a perfect fit for your business, even with high website traffic. That's why he advocates for having a conversion tool to leverage that traffic effectively. The goal is to generate valuable, high-quality leads while simultaneously increasing their quantity. His philosophy is clear: get as much relevant traffic to your website as possible to maximize your quality leads and, consequently, your quality sales.

This episode is not one to miss! Tune in now.

Join Raj in an engaging conversation with Imagine member Kane Dury, the owner of Discover Buyers Agency!

In this episode, Kane shares his fascinating journey into the property market and how he's leveraged it to build a successful investment portfolio. Whether you're looking to step onto the property ladder for the first time or aiming to maximize your investment returns, this is an episode you won't want to miss!

Kane breaks down and shares:

• His unexpected entry into the army and the valuable skills he gained.
• The pivotal moment at 22 that sparked his passion for property investment.
• The transition from a secure job to building his own business in the real estate world.
• The crucial importance of understanding your financial goals and reverse-engineering your property investment strategy.
• A systematic approach to filtering through Australia's 15,000+ suburbs to identify high-potential investment areas.
• Debunking common property investment myths and the dangers of clickbait.
• Exciting insights into current loan options that can make entering the market more accessible than you think!
• His recent foray into the world of golf and the parallels between strategy in business and on the course.

Kane's story is one of taking initiative, strategic thinking, and a passion for helping others build wealth through property. His insights are incredibly valuable for anyone navigating the Australian property landscape.

Welcome back to the Emajin Golf Podcast: Beyond the 19th. In this episode, we have the pleasure of featuring Benji Kushwaha, the Managing Director of White Spot Group. Benji, a valued platinum member of our Emajin Golf community, shares his remarkable and inspiring journey of building a thriving cleaning empire after moving to Australia from Nepal.

Benji's story begins in Nepal, where he harboured dreams of becoming a pilot, aligning with his engineering. However, his father's entrepreneurial spirit ignited a passion for business and accounting. This led him to Australia as a student, where he pursued his education and concurrently worked various jobs, including in the cleaning industry.

These early experiences in cleaning unveiled inefficiencies and a lack of systemization within the sector, sparking an idea for Benji to revolutionize it. Starting with basic cleaning tasks alongside his wife, armed with limited resources and a strong work ethic, they laid the foundation for what would become White Spot Group.

Today, White Spot Group stands as a testament to Benji's vision and relentless drive, boasting over 600 clients and a team of 300-plus staff. Benji shares the secrets behind this impressive growth, emphasizing their client-centric approach, a "yes-mentality" to challenges, and a commitment to providing solutions. He highlights the importance of listening to client needs, implementing robust systems for reporting and quality control, and navigating the complexities of the commercial cleaning industry.

Beyond business success, Benji speaks passionately about his foundation, Wisdom Tree International Foundation, inspired by his community-oriented upbringing. The foundation focuses on supporting disadvantaged individuals, particularly in education and well-being, both in Australia and internationally.

Finally, Benji shares his connection with Emajin Golf and his enjoyment of golf, highlighting how it serves as a valuable platform for building relationships beyond the traditional business setting.

Welcome back to the Emajin Golf Podcast: Beyond the 19th. This episode we have the pleasure of being joined by Erika Wager and Simon Konks from DigiDonate, an innovative blockchain-based donations platform. Both Erika and Simon are valued members of our Emajin community, and share insights into fund raising and distribution, how to incorporate AI into your business and donations using cryptocurrency.

Erika born and raised in Switzerland, moving to Australia at the age of 7. When she turned 16, she went back to Switzerland to become a waitressing apprentice, until she started her own automotive business back in Australia. Similar to Erika, Simon came to Australia from Estonia in 2011, bringing his expertise and love of technology to DigiDonate!

DigiDonate is a game changer in today's cryptocurrency world, using a transparent blockchain technology to capture and compartmentalised data, ensuring a seamless donating process to keep your personal information safe. Through the blockchain, all transactions can be verified with confirmation from chosen charities on what and how your donation has been spent.

With DigiDonate, all of your donation information is in one platform, with 85% of that donation going into the charitable cause. They praise themselves on minimised admin expenses, whereas other organisations can take up to 60% of that donation. Erika and Simon speak about how important it is to take advantage of technology when donating to charities, or when upscaling your business.

In this week's episode of the Emajin Golf Podcast: Beyond the 19th, we're joined by Ting Wang, Co-founder and CEO of Coinstash. Ting is an integral part of our Emajin community, and is a dynamic leader in the cryptocurrency space.

Ting's journey with Coinstash is emphasised by a deep understanding of technology and finance, with a keen eye for innovation. He is an experienced investor with a demonstrated history of working in financial services, financial analysis and taxation.

Ting has a professional background in Law and Finance, and shares his challenges and triumphs of working in cryptocurrency in the digital age. He speaks about visibility and exposure when wanting to grow your business, and how important goal-setting is for this growth. Ting highlights the power of intuition in navigating uncertain markets, the necessity of clear intention in every strategic move, and the unwavering intensity required to achieve ambitious goals. It's clear that these principles have been instrumental in the impressive success story of Coinstash.

Key Takeaways:

• The Crypto Market in Australia is approaching a Billion-dollar market with room to grow
• Run your business with the three I's:
  • Intuition: Experience as much as you can and learn from them
  • Intention: Be deliberate with everything you do
  • Intensity: Stay fired up and keep the momentum