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27 Defining The Differences Between The Natural Organic & The Mainstream Shopper
Natural product brand sales will continue to grow at mainstream retailers. This will benefit us all as it makes our healthy way of life more accessible and affordable. Natural has an advantage because they remain close to their loyal customers
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
Natural product brand sales will continue to grow at mainstream retailers. This will benefit us all as it makes our healthy way of life more accessible and affordable. Natural has an advantage because they remain close to their loyal customers
Mainstream brands and retailers have been working for years to attract the committed natural organic shopper. They struggle to effectively attract these unique consumers by applying the same strategies they use with every other shopper, low prices and big promotions. These tactics are largely ineffective with the committed natural shopper.
There is a night and day difference between the core committed natural organic shoppers and traditional shoppers. They diligently read labels and they know and understand, typically better than the retailers, how a product will meet their nutritional needs. They believe that “you are what you eat and that what you eat matters”. They want to know how the product was produced, where the ingredients came from, how transparent and authentic is the brand and much much more.
The CMA (Category Management Association) asked me to produce a four part webinar series to highlight the differences between the mainstream shopper and the natural organic shopper. This podcast is the live recording of the webinar. I thought you might enjoy learning more about the differences along with strategies retailers can use to better meet their needs. I am including a link to the show notes and on this episode’s webpage on my website at the link below.
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session27
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By Daniel Lohman
5
2222 ratings
Natural product brand sales will continue to grow at mainstream retailers. This will benefit us all as it makes our healthy way of life more accessible and affordable. Natural has an advantage because they remain close to their loyal customers
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
Natural product brand sales will continue to grow at mainstream retailers. This will benefit us all as it makes our healthy way of life more accessible and affordable. Natural has an advantage because they remain close to their loyal customers
Mainstream brands and retailers have been working for years to attract the committed natural organic shopper. They struggle to effectively attract these unique consumers by applying the same strategies they use with every other shopper, low prices and big promotions. These tactics are largely ineffective with the committed natural shopper.
There is a night and day difference between the core committed natural organic shoppers and traditional shoppers. They diligently read labels and they know and understand, typically better than the retailers, how a product will meet their nutritional needs. They believe that “you are what you eat and that what you eat matters”. They want to know how the product was produced, where the ingredients came from, how transparent and authentic is the brand and much much more.
The CMA (Category Management Association) asked me to produce a four part webinar series to highlight the differences between the mainstream shopper and the natural organic shopper. This podcast is the live recording of the webinar. I thought you might enjoy learning more about the differences along with strategies retailers can use to better meet their needs. I am including a link to the show notes and on this episode’s webpage on my website at the link below.
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session27