The excitement of putting our offer out into the world can often be met with crippling disappointment when we don’t get the sales we expect. However, a lot of business owners then make the mistake of rushing to reach more eyes, while sidelining those who didn’t immediately click “buy now.”

But just because someone is not in your purchaser community, doesn’t mean they are any less valuable. In this episode, Nicki and Kate explain why you should never give up on the people who didn’t purchase. Listen in to discover the reasons why someone might not have made a purchase initially and the practical steps that will ensure they *do* buy your offer in the future.

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Related Links

• Why Value-Based Pricing is One Strategy You Can't Skip
• Fake Deadlines Are Damaging Your Brand—and Sales
• A Dynamite Marketing Messaging Is the Key to Your Audience Taking Action
• 10 Must-Use Marketing Messaging Strategies to Turn Leads to Customers

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