Marketing for Designers with Masha Koyen

#27 How buyers buy with Dr. Nancy Zare

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Who doesn’t want to turn more prospects into loyal clients?! If you’ve ever struggled with converting leads and want to enhance your sales strategy, this episode is for you! To successfully turn prospects into clients, first you need to understand how buyers buy. But first, if it’s the affluent clients you’re after - here’s my FREE GUIDE: 7 Strategies for attracting affluent clients I developed specifically for designers. It includes an action plan you can implement right away!

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Now back to regular programming….

In this episode of the Marketing for Designers Podcast, I’m joined by Dr. Nancy Zare, a seasoned sales psychologist and author. With over 25 years of experience, Dr. Nancy shares her insights on understanding different buying styles and how to use this knowledge to transform prospects into clients. From identifying personality styles to tailoring your approach, Nancy provides actionable tips for interior designers looking to improve their sales strategies.

Episode Highlights:

  • How buyers buy: Nancy discusses the importance of understanding why buyers make decisions based on their own reasons, not yours.
  • Teaser: Discover the four unique personalities or buying styles and learn how to identify them in your clients.
  • Recognizing cues: Practical tips on observing social media profiles and photos to determine buying styles.
  • Tailoring your unique approach: How to adapt your sales strategy using the right words and touchpoints for different client personalities.
  • Know your own style: Why understanding your own buying style is crucial for effective sales communication.

  • Memorable quotes from the episode:

    • “Buyers buy for their reasons, not yours. Understanding this is key to successful sales.”
    • “Identifying your client’s buying style can help you tailor your approach and build stronger relationships.”
    • “Using the right words and touchpoints can significantly reduce sales resistance and open the door to new business.”
    • Listen Now:

      • I’m so thrilled to share this episode with you. I know for a fact you’ll get inspired just like I did. Whether you’re an established interior designer or just starting out, this episode is packed with insights that can help you promote and market your design business.

      Get in Touch with Nancy:
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        Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

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          • Don’t miss this episode packed with actionable insights!

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          Marketing for Designers with Masha KoyenBy Masha Koyen
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