Not many law firm owners take a business-first approach. Today we’re chatting with someone who does. 

Attorney Daniel Hernandez discusses his journey to starting his firm, NextLevel Law, right out of law school, driven by his interest in business and entrepreneurship. He shares details on his firm's pricing models, including how he uses an algorithm to determine the monthly flat fee system, as well as his approach to excellent client service, drawing from his banking background. Daniel also touches on when and why he has expanded his team over time, his current role split between CEO and lawyer responsibilities, and how he keeps his team aligned through clearly defined core values. Other topics include how he came up with the firm name, goals for the future like franchising, and why he defines success as pride in personal growth.

Tune in to hear Daniel's thoughtful perspectives on running a profitable, client-focused law firm like a business.

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