In this episode of 'Soulful Growth to Success', host Prabhleen Aujla speaks with marketing expert Debra Bowers about her transformative journey from motherhood to a successful marketing career.

They discuss the importance of mindset in sales, the significance of effective content creation, and the elements that make a marketing campaign successful.

Debra shares her insights on overcoming limiting beliefs, the necessity of a strategic approach to marketing, and how to build demand for products and services. This conversation is rich with personal anecdotes and practical advice for entrepreneurs looking to grow their businesses.

Key Takeaways

• Debra emphasizes the importance of setting non-negotiable boundaries for personal growth.
• She highlights the role of exercise and cooking in improving mental health.
• Sales is more about communication than just asking for business.
• Understanding your audience is crucial for effective marketing.
• Content creation should be purposeful and concise to attract the right audience.
• Building demand for products is essential for successful marketing campaigns.
• Metrics should focus on sales rather than just engagement or clicks.
• A marketing strategist can provide valuable insights and direction for businesses.
• Overcoming a scarcity mindset is key to financial success.
• Taking action towards goals is essential for achieving success.
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Chapters

00:00 Introduction to Soulful Growth and Success

02:36 Debra's Journey: From Family to Finding Self

05:11 Setting Boundaries and Changing Mindset

07:57 Reconnecting with Passion and Purpose

10:43 The Importance of Networking in Business

13:20 Understanding Sales: Mindset and Relationships

19:58 The Missing Link in Social Media Marketing

24:38 Crafting Effective Marketing Campaigns

28:03 Understanding Marketing Metrics and Budgeting

35:43 Overcoming Limiting Beliefs in Business

Thank you for tuning in to this episode of Soulful Growth to Success! If you found value in today's conversation, make sure to subscribe, rate, and review the podcast—your support means the world to me!

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You can connect with me on

Instagram @growthguideprabhleen, and learn more about my work at www.sgstribe.com

Be sure to check out today's amazing guest:
Debra Bowers
Instagram: @debra444bowers
Website: www.dealswithheels.com

Until next time, stay soulful and keep growing!