Most businesses believe their revenue is increasing. That may be true, but as the saying goes, ”Nothing happens until you sell something.” Selling has changed drastically in recent years, and you need to learn new skills to succeed. Consumers are savvier than ever before. In fact, they really don’t want to be sold anything. How can you begin to shift your strategies to fit this new savvy market? It is time to innovate your approach. My guest today, Ian Altman, is going to help you do just that.