Finding a unique niche is important to developing a successful company. Everyone has a purpose but finding what differentiates yours from everyone else’s will only boost your success. Purpose is the foundation and heart of every individual and company and is vital for building any brand. Nick Craig is the president and founder of Core Leadership and helps executives of major companies discover how to lead with purpose and is on this weeks’ episode to teach you how to do the same. Tune into this episode of The 1% Edge to discover the heart of your company and learn how to find your purpose with your host, Susan Solovic. 

 

Show Highlights:

• Dealing with ethical dilemmas and getting involved in leadership 
• Finding purpose 
• Finding what unique gifts you bring to the table 
• The impact of social activism 
• Creating original ideas 
• How a company redevelops purpose after a fallback 
• Following trends and trying to keep up with other companies 
• Differentiating your company from others 
• Small & nimble companies 
• The impact leading from purpose has 
• Good stress 

 

Resources:

Coreleader.com/survey 

Leading from Purpose by Nick Craig 

Comparison is human nature and it’s easy to want what we don’t have. When things aren’t going our way and everyone around us looks happy with their lives, many of us throw in the towel and simply give up. Anne Grady has triumphed over adversity in ways many people couldn’t even fathom and she recently published her new book Strong Enough to show you how you can too. Tune into this episode of The 1% Edge with Susan Solovic to see how you can turn your tragedy into triumph and overcome your grief. 

 

Show Highlights:

• Facing tragedy 
• 52 strategies to help survive 
• Dealing with a series of unfortunate events 
• Ways to overcome adversity and become resilient 
• Comparing you suffering and joy to others 
• Using adversity as a catalyst 
• Identify your triggers 
• Not letting circumstances dictate your response 
• Reassessing our habits 
• Victimizing yourself
• Learning how to replace the old habits with new ones 
• Giving yourself permission to feel your emotions 
• Thriving as a result of suffering 
• Figuring out how to be okay with you 
• Gratitude and mindfulness 
• Taking time to enjoy delicious moments 
• Being content with the present 

 

Resources:

Getstrongenough.com 

https://www.annegradygroup.com/books/

TEDTALK: Strong Enough 

Business is about connecting and improving people’s lives. If this isn’t your goal, you’re not doing business right. If you come from a place of genuine desire to improve lives, you’re bound to be successful, but you also have to market your brand right. The key is to constantly be improving your company, be innovative, and stay relevant. Ryan Holmes, the author of 4 Billion Dollar Tweet and founder of the app Hootsuite, provides resources and advice on how to modernize your company and sustain success. Tune into this weeks’ episode to learn how to authentically engage with your target market. 

 

Show Highlights:

• Giving people an idea on what they need to tackle 
• Taking advantage of social media 
• Rewards and risks of social activism 
• The importance of catering to millennials 
• Having a seamless flow through your organization 
• Building a social DNA 
• Using social media as a tool 
• Paying attention to analytics 
• Leaders who use social media well 
• Adding humor and entertainment to business
• Being authentic and reflecting individuality through your company 
• Having a connection with your audience 
• Biggest mistakes companies and leaders make 
• Putting out content that adds value 
• Steps and resources to get started in business 

 

Resources:

The 4 Billion Dollar Tweet by Ryan Holmes 

www.hootsuite.com

Coachability is vital to growth and adaptability. Personal change is a monumental step in taking your company to the next level but requires asking self-evaluating questions. It is often difficult to make those observations and critique ourselves. This is why hiring a coach can be effective for any individual or company looking to improve. Cort Dial is a professional coach and author with extensive leadership experience and in this interview, he will share impactful advice he has acquired over the years. Tune into this episode of The One Percent Edge to see how you can improve your company and if hiring a coach would be a good fit for you. 

 

Show Highlights:

 

• Personal experiences becoming a coach 
• Being coached and coaching leaders 
• Approaching with dynamic dialogue 
• Making your book unique 
• Most common mistake leaders make in a professional setting 
• How to park your ego at the door 
• Reinventing yourself 
• Making organizational change in a company 
• Baby Boomer versus millennials coachability 
• Realizing you’re a heretic 
• How to determine if someone is the right fit for your organization
• Determining who needs a coach 
• Trends emerging in leadership 
• Knowing what you stand for 
• Drifting through life or being intentional 

 

Resources:

 

cortdial.com 

Available on Amazon and Audible: From Heretics to Heroes 

It is easy to get caught up in the act of swiping your card and not really knowing why only to end up with a product you’ll realize later you didn’t even want. Marketing and pretty packaging can be deceiving, but bad marketing can make or break a good product.

Whether you want to be selling your products, or simply being certain you’re spending your money wisely, Derek Champagne, author of “Don’t Buy a Duck”, has two decades of marketing experience that will help you learn how to properly identify and implement good marketing techniques for your business. Tune into this episode of The 1% Edge with your host Susan Solovic if you want to stop wasting money and see how you can avoid buying a duck. 

 

Show Highlights:

• Inspiration for the book 
• Avoiding pitfalls of improper marketing 
• Understanding your environment 
• Understanding why you’re doing it 
• Free resources that provide data 
• Finding your target customer 
• Watching for engagement 
• Commitment 
• Brands Bermuda triangle 
• Building a brand personality 
• Making an emotional connection with the customer 
• Keeping customers engaged 

 

Resources:

LINKEDIN: Derek Champagne 

champagnemarketingcourses.com 

assessmymarketing.com 

http://www.dontbuyaduck.com

Women are slowly but surely moving up in the business world. While progress is increasing, many women are still struggling to continue to grow their business without reaching a plateau. There are many examples of women who have defied this cycle, such as Sally Helgeson. Sally Helgesen is a female entrepreneur and the co-author of “How Women Rise” and she wants to help other women unlock and master their potential. Tune into this episode of The One Percent Edge with your host, Susan Solovic, to learn how you can become a strong deliberate leader and build your career as a female entrepreneur. 

 

Show Highlights:

 

• Why women aren’t rising in business 
• Improvements that are in your control 
• Minimizing or maximizing your ideas 
• Reluctance to acknowledge our accomplishments
• Letting go of investment in our own expertise 
• Separating friendship from business 
• Having allies and using allies 
• Women helping other women 
• The perfection trap 
• Finding mentors and sponsors 
• Women presidency 

 

Resources:

 

SallyHelgesen.com 

[email protected] 

Linkedin: Sally Helgeson 

How Women Rise Book 

The biggest mistake people make in their business is getting comfortable; reaching their goals and remaining stagnant, only waiting for someone else to catch up and for them to fall behind. 

Mark Sanborn is an international best-selling author, entrepreneur, and speaker who has extensive knowledge about how to stay ahead in your business and continue to exponentially grow. Tune into this episode of The 1% Edge with your host Susan Solovic to hear more on Mark’s book, The Potential Principle, and how to build your competitive business. 

Show Highlights:

• Inspiration to write a book 
• Innovation and persistence 
• Staying ahead 
• Defying mediocrity 
• Applying books to our lives 
• Education versus entertainment 
• Dedication and discipline 
• Putting in the work and time necessary to accomplish your goals 
• Getting feedback from trusted people 
• Dealing with audience evaluations 
• Where and how to get better 
• 4 simple and powerful tools to use in your life 
• Positively disrupting relationships 
• Real-time feedback 

 

Resources:

marksanborn.com 

Quiz: potentialprinciple.com 

If you've read my book, The One Percent Edge, you know that I talk about having your competitive edge be your marketing edge. The same marketing messages that worked for companies in the past, don’t work anymore. Don’t be left behind by the digital marketing age!

  No one knows digital marketing changes better than my guest today, Shama Hyder. Shama is the CEO of Zen Media.  Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media (formerly the Marketing Zen Group) – a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.   Show Highlights:  

• Consistency is the key to developing an audience.
• Should you outsource your social media and marketing engagement?
• We are so used to friction-less transactions, so when they experience friction, it repels them.
• Knowing what you are trying to accomplish with marketing
• There’s more than one way to do everything you need to do
• Don’t let lack of equipment hold you back.
• Why Sharma wrote a new book

    Resources:   Momentum Zen of Social Media Marketing LinkedIn Twitter Instagram Facebook YouTube www.shamahyder.com

 

As technology progresses, the trivialities of staying relevant in the small business world gradually become more arduous. Many people lose their purpose and no longer enjoy the business they one started out of their passion. If you’re a small business owner looking to get your life back, or simply improve your small business, in this episode Melinda Emerson provides professional advice on how to improve and progress your business. Tune into this episode of The One Percent Edge with your host, Susan Solovic, to fix your business instantaneously. 

 

Show Highlights:

• Representing small businesses before Congress
• The inspiration for writing Fix your Business 
• Reasons businesses fail 
• How to know where your customers are 
• Using listening strategies 
• Developing job descriptions and a hiring process 
• Defining your purpose of the business 
• Building a brand online 
• Staying relevant while technology changes 
• Building trust over the internet 

 

Resources:

Connect on All Social Platforms: @Small Biz Lady 

FIxyourbusiness.com 

Linkedin: Melinda Emerson 

Social media has become the largest platform for communication, and along with that, it is the largest platform for marketing. For any entrepreneur, it is important to understand how to use this new foundation to launch and advertise your business. In order to be successful in marketing online, it is advised for any individual to become well educated on the most influential ways to market your organization or business. One entrepreneur who has mastered this skill is Jay Baer; Jay is a digital data expert, writes top blog content, podcast host, and a New York Times best-selling author. If you want to learn how to make your business grow through a social media platform, or through word of mouth, tune into this episode of The 1% Edge with your host, Susan Solovic. 

 

Show Highlights:

 

• What digital transformation means 
• How to humanize online business 
• Prioritizing your time in business 
• How to define the importance of your customer worth 
• How a company can digitally stay consistent 
• Improving the employee experience to improve the customer experience 
• The importance of speed in customer service 
• Creating customers by word of mouth 
• How to implement a strategy for talk triggers 
• Tips for growing organizations and businesses 
• Not compromising your values to succeed 
• Why you shouldn’t be too broad in your business 

 

Resources:

Hug Your Haters: https://www.barnesandnoble.com/w/hug-your-haters-jay-baer/1122087403?ean=9781101980675

Talk Triggers: https://www.barnesandnoble.com/w/talk-triggers-jay-baer/1128003960?ean=9780525537274

http://www.convinceandconvert.com