It is easy to get caught up in the act of swiping your card and not really knowing why only to end up with a product you’ll realize later you didn’t even want. Marketing and pretty packaging can be deceiving, but bad marketing can make or break a good product.

Whether you want to be selling your products, or simply being certain you’re spending your money wisely, Derek Champagne, author of “Don’t Buy a Duck”, has two decades of marketing experience that will help you learn how to properly identify and implement good marketing techniques for your business. Tune into this episode of The 1% Edge with your host Susan Solovic if you want to stop wasting money and see how you can avoid buying a duck. 

 

Show Highlights:

• Inspiration for the book 
• Avoiding pitfalls of improper marketing 
• Understanding your environment 
• Understanding why you’re doing it 
• Free resources that provide data 
• Finding your target customer 
• Watching for engagement 
• Commitment 
• Brands Bermuda triangle 
• Building a brand personality 
• Making an emotional connection with the customer 
• Keeping customers engaged 

 

Resources:

LINKEDIN: Derek Champagne 

champagnemarketingcourses.com 

assessmymarketing.com 

http://www.dontbuyaduck.com