Business is about connecting and improving people’s lives. If this isn’t your goal, you’re not doing business right. If you come from a place of genuine desire to improve lives, you’re bound to be successful, but you also have to market your brand right. The key is to constantly be improving your company, be innovative, and stay relevant. Ryan Holmes, the author of 4 Billion Dollar Tweet and founder of the app Hootsuite, provides resources and advice on how to modernize your company and sustain success. Tune into this weeks’ episode to learn how to authentically engage with your target market. 

 

Show Highlights:

• Giving people an idea on what they need to tackle 
• Taking advantage of social media 
• Rewards and risks of social activism 
• The importance of catering to millennials 
• Having a seamless flow through your organization 
• Building a social DNA 
• Using social media as a tool 
• Paying attention to analytics 
• Leaders who use social media well 
• Adding humor and entertainment to business
• Being authentic and reflecting individuality through your company 
• Having a connection with your audience 
• Biggest mistakes companies and leaders make 
• Putting out content that adds value 
• Steps and resources to get started in business 

 

Resources:

The 4 Billion Dollar Tweet by Ryan Holmes 

www.hootsuite.com