If you've read my book, The One Percent Edge, you know that I talk about having your competitive edge be your marketing edge. The same marketing messages that worked for companies in the past, don’t work anymore. Don’t be left behind by the digital marketing age!

  No one knows digital marketing changes better than my guest today, Shama Hyder. Shama is the CEO of Zen Media.  Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media (formerly the Marketing Zen Group) – a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.   Show Highlights:  

• Consistency is the key to developing an audience.
• Should you outsource your social media and marketing engagement?
• We are so used to friction-less transactions, so when they experience friction, it repels them.
• Knowing what you are trying to accomplish with marketing
• There’s more than one way to do everything you need to do
• Don’t let lack of equipment hold you back.
• Why Sharma wrote a new book

    Resources:   Momentum Zen of Social Media Marketing LinkedIn Twitter Instagram Facebook YouTube www.shamahyder.com