As technology progresses, the trivialities of staying relevant in the small business world gradually become more arduous. Many people lose their purpose and no longer enjoy the business they one started out of their passion. If you’re a small business owner looking to get your life back, or simply improve your small business, in this episode Melinda Emerson provides professional advice on how to improve and progress your business. Tune into this episode of The One Percent Edge with your host, Susan Solovic, to fix your business instantaneously. 

 

Show Highlights:

• Representing small businesses before Congress
• The inspiration for writing Fix your Business 
• Reasons businesses fail 
• How to know where your customers are 
• Using listening strategies 
• Developing job descriptions and a hiring process 
• Defining your purpose of the business 
• Building a brand online 
• Staying relevant while technology changes 
• Building trust over the internet 

 

Resources:

Connect on All Social Platforms: @Small Biz Lady 

FIxyourbusiness.com 

Linkedin: Melinda Emerson