Social media has become the largest platform for communication, and along with that, it is the largest platform for marketing. For any entrepreneur, it is important to understand how to use this new foundation to launch and advertise your business. In order to be successful in marketing online, it is advised for any individual to become well educated on the most influential ways to market your organization or business. One entrepreneur who has mastered this skill is Jay Baer; Jay is a digital data expert, writes top blog content, podcast host, and a New York Times best-selling author. If you want to learn how to make your business grow through a social media platform, or through word of mouth, tune into this episode of The 1% Edge with your host, Susan Solovic. 

 

Show Highlights:

 

• What digital transformation means 
• How to humanize online business 
• Prioritizing your time in business 
• How to define the importance of your customer worth 
• How a company can digitally stay consistent 
• Improving the employee experience to improve the customer experience 
• The importance of speed in customer service 
• Creating customers by word of mouth 
• How to implement a strategy for talk triggers 
• Tips for growing organizations and businesses 
• Not compromising your values to succeed 
• Why you shouldn’t be too broad in your business 

 

Resources:

Hug Your Haters: https://www.barnesandnoble.com/w/hug-your-haters-jay-baer/1122087403?ean=9781101980675

Talk Triggers: https://www.barnesandnoble.com/w/talk-triggers-jay-baer/1128003960?ean=9780525537274

http://www.convinceandconvert.com