Gary Verster is the Director of Marketing Operations at Trend Micro, a multinational cyber security software company. He joins Pierce to talk about how the Trend Micro team rolled out a marketing automation platform globally across over 60 offices, and the steps that were required to do it properly. Six years on from the initial rollout, he feels like they’re still finding more ways to leverage their stack – but that doesn’t take away from the value they’ve seen over those years.

In this episode of the Unsubscribed! Podcast, Gary and Pierce talk about what it means to deploy software at a global level across different teams, as well as the value of other marketing practices, including account-based marketing. According to Gary, it helps to make friends with your Sales team if you want them to change the way they’re doing things. Listen on for more useful insights