Today’s guest is Natasha Chetiyawardana, co-founder and creative partner of Bow & Arrow, a growth consultancy firm acquired by Accenture in November 2019.

Natasha describes herself as a catalyst for making ideas happen. She is a C-suite challenger, a diversity advocate and a champion of creativity. People who’ve worked with her will tell you Natasha will flip everything you think you know upside down, and ask questions you’ve never even fathomed before.

What does this mean in practice? It means companies like Google come to Natasha with questions like: where will we find our next billion users?

If you’re not impressed yet, Natasha is also Chair of the Drum Design Awards. She’s been a university speaker and developed a syllabus for innovation and brand creation at the Pratt Institute.

But most of all, Natasha is a force for positive change. She knows how to drive things forward, and you’re about to find out why.

Enjoy!

You can follow Natasha here: https://www.instagram.com/natashacheti/?hl=en

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Intro music by Ant Henderson soundcloud.com/antphenderson