On this week’s episode, Jeff welcomes Gunlek Ruder, the President, and CEO of S. Martinelli and Company, a 153-year-old family business. Gun has been with Martinelli’s for eight years, operating as a non-family member in various capacities including Vice-President and Chief Financial Officer. Jeff and Gun discuss the impact and importance of the 5.5 million family-owned businesses in the US including that they contribute 57% of US GDP, employ 63% of our workforce, and are responsible for 78% of all new job creation. Gun talks about how a company like Martinelli's can make it to the 5th and 6th generation and retain the positive aspects of heritage while creating innovative new products. He explains what it's like to work for a family-owned business, shares key leadership advice for non-family member managers, and talks about the ways the pandemic made the company reevaluate their mission, vision, core values, and purpose. Gun shares about his philanthropic work with his friends Andre Agassi and Steffi Graf, and how he still has a special place in his heart for philanthropy.