Simplicity. It is ONE thing that I treasure the most out of my Coherence Journey AND...it was the most complicated part of it. Ironic right?

Today, I love 'complicated' for a different reason, because it becomes a starting point for every conversation I have...inside the business and beyond.

Like, how has the 'Customer Journey' become complicated? And where can we make the whole experience more simplified AND more potent in the process?

•••

Explore more Light on Marketing:

www.lightonmarketing.ca

Connect to more as coherent, conscious consumers:

https://lightonmarketing.substack.com