We’ve all heard about goal setting in our business and you may have tried to do some yourself, whether successfully or not, but when it comes to website design, many of us don’t consider setting goals for our site before we sit down and design. As I have been learning more and more about strategic website design and working with clients, I’ve learned that this is a really important first step to getting your website right the first time.

If your website isn’t working to help you meet your business goals, then it’s really not working for you.

Topics Discussed:

• Why it’s important to set goals in your business for your website
• How to set a goal for your website
• Questions to ask when setting a goal for your website
• Questions to ask before starting to design
• How to reach your dream clients in the simplest way possible
• Sharing your purpose through what you make most important
• The importance of incorporating design for your dream clients and a style that fits you
• The different types of goals you may choose for your website
• How knowing your goal will help you design your website to convert more
• Creating a sitemap to help you make sure you have every page you need on your website
• Planning your website functionality for what you need now and your big future goals
• Why you need to focus on what you’re sharing the services you offer
• Best practices for setting goals and planning your website design
• Why keeping your website as easy to use as possible will serve your audience better

Resources Discussed:

• Interview with Maria Carras
• My Toolbox
• Get Legit Guide