In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner and Chief Growth Officer at MarketSurge, Reed Hansen. Reed explores how data-backed targeting, funnel optimization, and behavioral intent signals can replace guesswork with measurable growth.

Reed shares insights on adapting to shifts in digital strategy, the rise of AI and short-form video, and the importance of clean data and simplified funnels. He highlights actionable tactics for audience segmentation, conversion rate optimization, and leveraging AI—emphasizing the need for both technology and critical thinking to drive scalable B2B revenue.

Learn more about Reed's work HERE.

Connect with Reed on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.