In this episode of Build Your Future, Tom Richards, director of AdBetter, discusses the evolving landscape of digital marketing in the real estate sector. He emphasizes the importance of targeted marketing strategies, understanding lead quality, and the role of automation in lead generation. Tom also shares insights on balancing Google and Meta ads, building trust through personal branding, and the significance of a long-term marketing approach. The conversation highlights the challenges faced by developers in a competitive market and the necessity of creating value for potential investors.