
Sign up to save your podcasts
Or
In this episode of the Smart in Public podcast, the Katies welcome Cath Anderson to the pod to talk about narrative development, messaging, her board seat on Planned Parenthood, career breaks, and A LOT MORE. For those that don't know Cath, she's a comms powerhouse with two decades of experience working in corporate communications and marketing roles. She specializes in shaping company narratives, mitigating reputation risk, and strategically positioning brands for long-term relevance and growth. Cath has built best-in-class communications teams, while advising CEOs and founders across various stages and sectors, from established global brands like Apple, Google, and Meta, to healthcare startups like Amwell and Cityblock Health. Her most recent role was a Corporate Comms Exec at Anthropic.
We tap into Cath's experience to discuss the challenges of navigating social and political issues in corporate communications, the significance of internal versus external messaging, and the art of crafting compelling narratives for executives.
Chapters
Connect with us on:
Have a topic or a guest idea? Email us at [email protected]
5
77 ratings
In this episode of the Smart in Public podcast, the Katies welcome Cath Anderson to the pod to talk about narrative development, messaging, her board seat on Planned Parenthood, career breaks, and A LOT MORE. For those that don't know Cath, she's a comms powerhouse with two decades of experience working in corporate communications and marketing roles. She specializes in shaping company narratives, mitigating reputation risk, and strategically positioning brands for long-term relevance and growth. Cath has built best-in-class communications teams, while advising CEOs and founders across various stages and sectors, from established global brands like Apple, Google, and Meta, to healthcare startups like Amwell and Cityblock Health. Her most recent role was a Corporate Comms Exec at Anthropic.
We tap into Cath's experience to discuss the challenges of navigating social and political issues in corporate communications, the significance of internal versus external messaging, and the art of crafting compelling narratives for executives.
Chapters
Connect with us on:
Have a topic or a guest idea? Email us at [email protected]
37,827 Listeners
32,091 Listeners
9,284 Listeners
1,261 Listeners
110,845 Listeners
55,916 Listeners
14,929 Listeners
5,418 Listeners
57,471 Listeners
5,464 Listeners
12,945 Listeners
15,432 Listeners
3,324 Listeners
7,897 Listeners
10 Listeners