There is probably no one element of starting a business that is more discussed – and debated – the company name. For convenience retailers that challenge is even more pronounced because they operate in an industry with more than 90,000 companies. And since everyone knows that convenience stores are quick (or kwik, qik, or quik) and easy, how can someone find a name that sets the store apart? A NACS Magazine cover story examined this topic and naming experts suggested both a process to define a business and suggested a few names that they said were perfect for the industry.