The Matrix Green Pill

#271 How Brittany Freeman Turned A Crisis Into A Marketing Empire


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 About Brittany Garth Freeman

Brittany Garth Freeman is a digital marketing entrepreneur, business coach, and global speaker focused on women-centric brands. After starting in social work, she pivoted in 2014 and built Pinq Inc. into a multi-location agency with offices in Atlanta, Miami, and London. Her work and story have been featured on stages including TEDx, Amazon Prime’s The Blocks, the Women’s Economic Forum, and Cornell University. She is a Forbes Coaches Council member and the first person in the U.S. to receive a live coaching industry proclamation from the Governor of Virginia.

Brittany’s mission is rooted in empowerment with execution. She launched Pinq University, a free self-paced learning platform for women who need mentorship and skills training, and developed a coaching certification that is now licensed at the university level.


About this Episode

Brittany traces her journey from unpaid nonprofit work and near-homelessness to leading a seven-figure agency. The turning point came when early clients asked not just for motivation, but for the “how.” Teaching herself organic marketing on a shoestring, she proved the playbook, then began building it for others.

We cover how she scaled Pinq Inc. across three cities, why she serves women-led brands, and the mindset that sustains growth: choose clarity over comparison, build systems and funnels, and set expectations before you chase reach. Brittany explains why viral moments can expand awareness but rarely deliver scale on their own, and why today’s influencer marketing favors authentic UGC creators and lifestyle content over celebrity endorsements.

She unpacks Pinq University’s free curriculum and mentorship time, her now-licensed coaching certification, and the new CEO Social Club that blends education, networking, travel & tech perks, and partner access. Brittany also shares her pandemic pivot, when a shuttered coworking space could have ended the story, but instead sharpened her focus and tripled profits.

Quotes

2:30 - I wanted to work exclusively with women at the time. I wanted to empower women.

 5:06 - I learned. I read a lot of books, able to test different theories to see what worked. 

6:23 - My goal is always going to be about supporting women, no matter, you know, what level that they're at financially.

8:08 - Making sure that I am centering their expectations is the number one thing.

9:09 - You gotta have the tools. You have to have the actual system in place to make it to wherever it is that you're looking to go. Nothing is overnight right now. So, setting expectations is truly where you have to start.

10:09 - I'm a real big advocate on making sure that you're saying the right things to yourself and you're pouring back into yourself as much as possible because it can be tough, but you can't let your emotions to dictate what you're going to do about your future.

13:09 - It's all about leading with authentic creators, not creators that have millions of followers. That's not really working like it used to.

13:44 – Get clear before you become an entrepreneur because it’s a 24-7 job.

 14:35 - If you're not passionate about it, you can't dream, you can't see past what's in front of you at the current moment. It is going to be difficult for you to want to continue on with that business.

20:06 - We shouldn't rely too much on others empowering us. That's great if we have that, but it should be really self-centered as far as our empowerment.

22:48 - What I learned was that I was powerful enough to pivot, that we weren't just crumbling. We weren't just gonna let

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The Matrix Green PillBy Matrix Public Relations

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