A study shows that one-third of online activity is spent watching videos. Even at the start of 2021, consumers are watching more video content than ever before. It is no surprise that video content creation has rapidly grown in recent years and has become a priority for marketers. But how do you exactly create video content, and how does the whole video production work? Joining Paul Higgins on today’s show is video production expert Vanessa Holding. Vanessa is the Executive Producer and Co-owner of Arc + Crown Media. She explains the basics of creating videos, adding some tips on producing videos on your own. Aside from the technical side involved in the production, she also mentions some of the daily habits that helped her be successful.

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