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#277 The Reason General Dentistry Mathematically Doesn't Make Sense in 2026
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🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4vuWz6v
🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/43lY2Ai
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If you're running a pre-COVID model, the math doesn't add up.
Here's why it used to be easier pre-2020:
• Fewer people were marketing.
• Easier to drive new patients.
• People had more money to spend on treatment.
• Labor was a smaller percentage of the PNL.
• Insurance reimbursed more; in-network actually worked.
• Everything used to cost less. We've eaten about 29% of cumulative inflation since 2020.
Here's what you have to do now:
• Market aggressively; it's way more competitive, and your dollar doesn't go as far.
• Build a real culture in your office. Your team will treat patients exactly as you do.
• Go out of network in most cases, not everyone, but if you're trying to make the math work, staying in-network on every plan won't add up.
• Present patient financing to every patient, every time.
Dr. Blake Hamblin walks through exactly how to present patient financing without it feeling salesy in his CE course on My Dental Playbook:
https://mydentalplaybook.com/courses/ce-series/patient-financing/
Subscribe for more Dental Marketing Goat episodes covering dental marketing, new patient growth, Google reviews, phone conversion, practice management, and the real issues impacting dentists today.
Connect with our Host, Gary Bird, Here ⤵️
SMC: https://bit.ly/4fxFOTI
Personal: https://bit.ly/4vAdu7F
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4uku2zu
➖➖➖➖
Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape.
Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.
🚀 Want to see how SMC can help you grow?
📱 Book a call here:➡️ https://bit.ly/4aAtM8x
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events
View all episodes
By Gary Bird
5
33 ratings
Send us Fan Mail
🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4vuWz6v
🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/43lY2Ai
➖➖➖➖
If you're running a pre-COVID model, the math doesn't add up.
Here's why it used to be easier pre-2020:
• Fewer people were marketing.
• Easier to drive new patients.
• People had more money to spend on treatment.
• Labor was a smaller percentage of the PNL.
• Insurance reimbursed more; in-network actually worked.
• Everything used to cost less. We've eaten about 29% of cumulative inflation since 2020.
Here's what you have to do now:
• Market aggressively; it's way more competitive, and your dollar doesn't go as far.
• Build a real culture in your office. Your team will treat patients exactly as you do.
• Go out of network in most cases, not everyone, but if you're trying to make the math work, staying in-network on every plan won't add up.
• Present patient financing to every patient, every time.
Dr. Blake Hamblin walks through exactly how to present patient financing without it feeling salesy in his CE course on My Dental Playbook:
https://mydentalplaybook.com/courses/ce-series/patient-financing/
Subscribe for more Dental Marketing Goat episodes covering dental marketing, new patient growth, Google reviews, phone conversion, practice management, and the real issues impacting dentists today.
Connect with our Host, Gary Bird, Here ⤵️
SMC: https://bit.ly/4fxFOTI
Personal: https://bit.ly/4vAdu7F
Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4uku2zu
➖➖➖➖
Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape.
Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.
🚀 Want to see how SMC can help you grow?
📱 Book a call here:➡️ https://bit.ly/4aAtM8x
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events