Too often, money is seen as cold, rigid, and disconnected from purpose. But what happens when we approach finance through a more human, heart-centered lens? What if money could align with mission—and leadership could balance strength and empathy? In today's episode, your host, Cindy Watson, sits down with Anastasija Ristovska for a powerful conversation on Money Meets Mission: Feminine Leadership in the Financial World. Together, we will explore how feminine leadership is reshaping the financial world, offering a fresh perspective on how we manage, measure, and ultimately make peace with money.

Anastasija is a financial expert, educator, and entrepreneur who is reshaping the way small businesses and accounting firms think about bookkeeping and financial strategy. As co-founder of Books at Ease, an online accounting agency that partners with small and medium-sized U.S.-based businesses—especially those without a CFO or internal accounting team—she helps leaders gain clarity, confidence, and control over their finances. In this interview, we'll explore how money and mission intersect and how feminine leadership can transform the financial landscape.

In this episode, you will discover:

• Myths about financial success.

• How to empower your team to step into leadership and negotiate their value.

• what are some other traits that would typically be considered so-called feminine traits that you find actually have helped you lead and scale your ventures?

• The different feminine traits that shows weaknesses and strengths.

• What it means to be a leader.

• The definition of feminism.

• Advice for negotiating for growth.

Learn more about Anastasija Ristovska:

Website: https://booksatease.com/

Facebook: https://www.facebook.com/BooksAtEase1/

LinkedIn: https://www.linkedin.com/company/books-at-ease/

If you're looking to up-level your negotiation skills, I have everything from online to group to my signature one-on-one mastermind & VIP experiences available to help you better leverage your innate power to get more of what you want and deserve in life.

Check out our website at www.artofFeminineNegotiation.com if that sounds interesting to you.

Get Cindy's book here:

Amazon

https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1

EBook

https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1

Barnes and Noble

https://www.barnesandnoble.com/w/the-art-of-feminine-negotiation-cindy-watson/1141499614?ean=9781631959776

CONNECT WITH CINDY:

Website: www.womenonpurpose.ca

Website: www.practicingwithpurpose.org

Facebook: https://www.facebook.com/womenonpurposecommunity/

Instagram: https://www.instagram.com/womenonpurposecoaching/

LinkedIn: linkedin.com/in/thecindywatson

Show: https://www.womenonpurpose.ca/media/podcast-2/

X(Twitter): https://twitter.com/womenonpurpose1

YouTube:https://www.youtube.com/@hersuasion

Email: [email protected]