Summary

In this episode of Build Your Future, Tom Hoskin interviews Russell Quirk, co-founder of Proper PR, who shares his extensive experience in the property industry and the importance of subject matter expertise in PR. Russell discusses the challenges faced by smaller PR agencies when competing with larger firms, the significance of stakeholder engagement in property development, and the need for positive PR to combat negative perceptions in the housing sector. He also reflects on his journey with eMove, the lessons learned from raising finance, and the importance of self-awareness and delegation in business.