On this episode, we welcome Jo Johnson to the program.  Jo is known in Australia and Worldwide as the Content Coach.  She turns Experts into Thought Leaders - one story at a time.   She raises the visibility of entrepreneurs and small business owners through using the art of storytelling.  Aligning your Brand values with effective storytelling is a powerful combination that can energize your customers to take action. In our really informative conversation, Jo breaks down what, why, and how to incorporate storytelling into all aspects of your business.

On this episode, we welcome Jo Johnson to the program. Jo is known in Australia and Worldwide as the Content Coach. She turns Experts into Thought Leaders - one story at a time. She raises the visibility of entrepreneurs and small business owners through using the art of storytelling. Aligning your Brand values with effective storytelling is a powerful combination that can energize your customers to take action. In our really informative conversation, Jo breaks down what, why, and how to incorporate storytelling into all aspects of your business.

On this episode, we welcome Jo Johnson to the program.&nbsp; Jo is known in Australia and Worldwide as the Content Coach.&nbsp; She turns Experts into Thought Leaders - one story at a time.&nbsp;&nbsp; She raises the visibility of entrepreneurs and small business owners through using the art of storytelling.&nbsp; Aligning your Brand values with effective storytelling is a powerful combination that can energize your customers to take action. In our really informative conversation, Jo breaks down what, why, and how to incorporate storytelling into all aspects of your business.&nbsp;

28. How to Leverage Storytelling as a Competitive Differentiator w/ Jo Johnson

You're not stuck in a bad job. You're stuck in an unhealthy reliance on corporate.

And when it no longer works for you, that reliance becomes a trap.
70% of corporate workers are burned out. Not from the work itself, but from what comes with it: the politics, the layoff threats, the commute, the stress of playing games you don't believe in.
Here's the truth:

Corporate optimizes for one thing: Financial (your paycheck).
But what about the other four areas of your life?
Friends & Family (time with people who matter)
Fitness (mental and physical health)
Fulfillment (work that actually means something)
Fun (remember that?)

You're probably scoring high on Financial—and failing at the other four.
That's not sustainable. And deep down, you know it.

I'm Brett Trainor—corporate escapee after 25+ years. This show is about breaking your unhealthy reliance on corporate and building a life-first future where all 5Fs matter.

Every week, I talk to people who've done it—not just to make money, but to take back control of their lives.

You'll hear:
How they broke their reliance (even when it felt impossible)
What living a life-first future actually looks like
The emotional and tactical work of redesigning your life
How they balance all 5Fs—not just Financial

Yes, we talk about money. Financial independence matters—it's the tool that makes everything else possible.

But this show isn't just about building a business.
It's about building a life worth living.

If you're ready to break your unhealthy reliance on corporate and take back control, this show is for you.
Subscribe now. Your freedom starts here.

Business

Entrepreneurship

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You're not stuck in a bad job. You're stuck in an unhealthy reliance on corporate. And when it no longer works for you, that reliance becomes a trap. 70% of corporate workers are burned out. Not from the work itself, but from what comes with it: the politics, the layoff threats, the commute, the stress of playing games you don't believe in. Here's the truth: Corporate optimizes for one thing: Financial (your paycheck). But what about the other four areas of your life? Friends & Family (time with people who matter) Fitness (mental and physical health) Fulfillment (work that actually means something) Fun (remember that?) You're probably scoring high on Financial—and failing at the other four. That's not sustainable. And deep down, you know it. I'm Brett Trainor—corporate escapee after 25+ years. This show is about breaking your unhealthy reliance on corporate and building a life-first future where all 5Fs matter. Every week, I talk to people who've done it—not just to make money, but to take back control of their lives. You'll hear: How they broke their reliance (even when it felt impossible) What living a life-first future actually looks like The emotional and tactical work of redesigning your life How they balance all 5Fs—not just Financial Yes, we talk about money. Financial independence matters—it's the tool that makes everything else possible. But this show isn't just about building a business. It's about building a life worth living. If you're ready to break your unhealthy reliance on corporate and take back control, this show is for you. Subscribe now. Your freedom starts here.

You're not stuck in a bad job. You're stuck in an unhealthy reliance on corporate.

And when it no longer works for you, that reliance becomes a trap.
70% of corporate workers are burned out. Not from the work itself, but from what comes with it: the politics, the layoff threats, the commute, the stress of playing games you don't believe in.
Here's the truth:

Corporate optimizes for one thing: Financial (your paycheck).
But what about the other four areas of your life?
Friends &amp; Family (time with people who matter)
Fitness (mental and physical health)
Fulfillment (work that actually means something)
Fun (remember that?)

You're probably scoring high on Financial—and failing at the other four.
That's not sustainable. And deep down, you know it.

I'm Brett Trainor—corporate escapee after 25+ years. This show is about breaking your unhealthy reliance on corporate and building a life-first future where all 5Fs matter.

Every week, I talk to people who've done it—not just to make money, but to take back control of their lives.

You'll hear:
How they broke their reliance (even when it felt impossible)
What living a life-first future actually looks like
The emotional and tactical work of redesigning your life
How they balance all 5Fs—not just Financial

Yes, we talk about money. Financial independence matters—it's the tool that makes everything else possible.

But this show isn't just about building a business.
It's about building a life worth living.

If you're ready to break your unhealthy reliance on corporate and take back control, this show is for you.
Subscribe now. Your freedom starts here.

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28. How to Leverage Storytelling as a Competitive Differentiator w/ Jo Johnson

28. How to Leverage Storytelling as a Competitive Differentiator w/ Jo Johnson

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