Branding Deep Dive with Ahmed Cheema

28. Lessons from the Startup Journey with Chris Blauvelt


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Chris Blauvelt is the CEO of LaunchGood which is a crowdfunding company based out of Detroit MI. For those that don’t know, crowdfunding is a way for people to fund their ideas through the power of an online crowd, also known as ‘backers’. 

As an Entrepreneur,  Chris saw the power of crowdfunding to help entrepreneurs like himself so he created LaunchGood: a global muslim platform built to leverage the power of crowdfunding to support great ideas. 

In this episode, we dive deep into how LaunchGood broke into the already saturated space of crowdfunding,  why a company might pivot from their original vision, how to attract talented people on a shoestring budget, and much more. 

Key Lessons:

  1. The founder nuance - stubborn to external forces, willing to pivot for customers
  2. Be relentlessly resourceful - get what you want with what you’ve got


Launchgood website: https://www.launchgood.com/

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Branding Deep Dive with Ahmed CheemaBy Ahmed Cheema

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