In this conversation we chat with Peter Peck, the CEO of The Liquor Stores Association of Western Australia.

Peter is at the helm of LSAWA, a not-for-profit peak body representing the interests of all independent licensed liquor stores across Western Australia. Under his leadership, LSAWA advocates for the dominant sector of the liquor trade in the region, with more than 65% of package liquor retail sales made through these stores. Peter's extensive experience and deep understanding of the industry make him a pivotal figure in navigating the challenges and opportunities faced by independent liquor retailers.

In this episode, we'll explore Peter's journey, his vision for the future of the liquor retail sector, and the vital role LSAWA plays in supporting and promoting independent liquor stores in Western Australia.